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SDG Cases - Unifrutti Tropical Philippines Inc.

Resource

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UN Partner

Offered by

Rotterdam School of Management, Erasmus University ( UN Partner )

Case Unifrutti 1
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Resource details

Languages
English

This case looks at the challenge that UTPI CEO Alberto Bacani was faced with, namely how to protect and nurture the company’s most important asset, its social capital, in the changing context of the company and sector.

Topics

SDG
SDG1: No poverty
SDG16: Peace, justice and strong institutions
Subject
Social justice
Keywords
inclusive business model
social capital
transformational relationship
value chain
wicked problems

Unifrutti Tropical Philippines, Inc. (UTPI), a banana trading corporation based in Mindanao, was known for its sustainable and inclusive business practices as well as its transparent and mutually beneficial relationship with its workers, landowners and rural communities. Founded in 1992 in a region marred by wars between Muslim and Christian populations, UTPI’s experience provides valuable insight in how stable markets can emerge from a situation of zero trust. To make the initial investments in banana plantations succeed, a great amount of effort was needed to establish confidence and overcome the attendant risks.

Learning objectives:

1. Describe the key drivers of an inclusive business model in the context of SDG 1 and SDG 16.

2. Analyse the dilemmas and trade-offs companies face in their attempts to make their value chains more inclusive.

3. Discuss the importance of governance of global value chains.

4. Explain the concept of social capital and trust.

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