Business Model Innovation for Sustainable Landscape Restoration

Course

MOOC

Other Partner

Offered by

Rotterdam School of Management, Erasmus University

Course details

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Length
8 weeks
Effort
3-5 hours per week
Level
Introductory
Language
English
Region
World
Venue
Online
Certificate
Yes
Price
Free

Course summary

This 8-week course is designed in 3 phases that move the participants from ideation towards the successful implementation of a new sustainable business model for landscape restoration with 4 returns: return of natural capital, social capital, financial capital and return of inspiration.

About this course

The 8-week course is designed in 3 phases that move the participants from ideation towards the successful implementation of a new sustainable business model for landscape restoration with 4 returns: return of natural capital, return of social capital, return of inspiration and return of financial capital. This course was created by the ENABLE consortium: Rotterdam School of Management, Erasmus University, Commonland, United Nations University Land Restoration Training Programme, Spanish National Research Council CSIC, Nova School of Business & Economics. Building on ENABLE’s first MOOC “A Business Approach to Sustainable Landscape Restoration” (https://www.coursera.org/learn/landscape-restoration-sustainable-development/home/welcome), this MOOC focuses on the potential for a positive role of business model innovation for landscape restoration, highlighting the following elements:

  • Vision Formulation
  • Systems Analysis
  • Stakeholder Analysis
  • Opportunity Analysis
  • Business Model Design
  • Solution Validation
  • Assessment & Monitoring
  • Reflection & Iteration

This new course furthermore takes a partnership approach to take on the challenge of large-scale landscape restoration, reflecting the interconnectedness of ecology, society and economy in landscape management. Interdisciplinary teams are needed to find and implement solutions to the wicked problem of landscape degradation, which is why this MOOC is designed to work preferably with a team. If it suits your circumstances best, you can certainly also work individually. We have included three real-life cases of existing landscape restoration projects. For each step of the innovation process, we zoom in on those landscapes to show you how the theory looks in practice. A case about the Hekluskógar woodlands restoration project, an ambitious large-scale restoration project in Iceland to restore the provision of valuable ecosystem services and increase resilience to natural disasters like tephra deposition from volcanic eruptions; a case about diversification of land use and cropping systems in Spain to prevent land degradation and help restoring already degraded land; and a case about the disastrous effects of forest fires in Portugal.

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Target audience

Business and environmental professionals and practitioners who want to learn more about business model innovation.

Learning objectives

On completion of this course you will be able to:

  • Analyse social-ecological systems and conduct a stakeholder analysis.
  • Identify opportunities for sustainable business models based on an opportunity analysis.
  • Design a sustainable business model to address landscape restoration.
  • Apply the “4 returns” thinking (returns of inspiration, natural capital, social capital and financial capital) to assess and monitor a new sustainable business model.