The Art of Speechwriting

Throughout history, the speech has been one of the most powerful forms of communication. Technological, social and economic changes have enhanced that power. As digital communication has increased, speeches have had to become more authentic and honest. This course gives you the essential principles of the art and craft of speechwriting. After first defining why speeches matter, the course looks at the three golden principles of speechwriting, before moving on to how to make the content memorable and engaging. It then focuses on honing the participants writing and editing skills with specific exercises on hooking your audience and crafting media sound bites and quotes. Finally, it examines how to deliver a speech with confidence and conviction.

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Target Audience

The course targets mid to senior-level government officers in ministries preparing for and/or taking part in conferences in relation to climate change as well as staff of intergovernmental / nongovernmental organizations. It also targets entry-level and mid-career diplomats working in a multilateral setting. Private sector specialists and students whose work or studies are related to this subject are also encouraged to apply.

Learning Objectives

Identify the elements of a good speech as well as the 3 golden principles;
Apply principles of effective writing;
Manage the audience's attention span throughout the speech;
Get your message across to the media and on social media;
Understand the principles of effective delivery and recognise the importance of non-verbal communication.