Green Marketing Challenge

Introduction

Nowadays, consumers are becoming more conscious of the impact that their consumption choices can generate to the environment. Therefore, they are looking for better options of products that can contribute to reduce their environmental footprint.

Companies are aware of this change within the consumption patterns and see this switch of mentality as a market opportunity, creating messages that can capture the attention of this new potential consumers. However, as a result of phenomenon, many products are teeming with the broadest array of environmental claims. Therefore, it is needed to provide clear and harmonised approach to communicate product sustainable information by enhancing businesses understanding of how crucial is to provide credible sustainability information to avoid. Misleading and confusing information as well as greenwashing etc.

To strengthen good practices and increase awareness of the relevance of providing clear and reliable consumer information, UN Environment Programme and the International Trade Centre (ITC) launched in 2017 the Guidelines for Providing Product Sustainability Information. The Guidelines aim to benefit both the consumer and the producer by outlining how companies can provide quality information to empower sustainable consumption decisions, and serving as a reference for governments, standard and labelling bodies and NGOs.

Based on these guidelines, and collaboration with UNEP and CI-SCP, UNSSC is proud to present the Product Sustainability Claims Challenge, a learning game that tests your knowledge on what makes for a good product sustainability claim in a competitive and fun way. This game will train businesses on how to provide credible sustainability information and implement the Guidelines’ recommendations.