Strategic Communication for Sustainable Development



UN Partner

Offered by

United Nations System Staff College

Featured image for

Course details

Visit course page
3.5 days
21 hours
Bonn, Germany
3500 USD
Start date
16 September 2019
End date
19 September 2019
Registration deadline
2 September 2019

Course summary

Recognising communication as a core leadership function, this three-day executive course equips senior UN staff, public and private sector representatives, with advanced skills and knowledge required to actively communicate a credible strategic vision for the UN, aligned with the 2030 Agenda.

About this course

The world needs credible and convincing leaders capable of telling powerful stories to successfully achieve the Sustainable Development Goals (SDGs). The ability to communicate a clear, concise and compelling vision of a more sustainable future is at the heart of successful, strategic leadership. Recognising communication as a core leadership function, this three-day executive course equips senior UN staff, as well as senior public and private sector representatives, with the skills and strategic toolkit they need to strengthen support for the 2030 Agenda.

Through intensive personalised media coaching and high-level media training at the studios of the German broadcaster Deutsche Welle (DW), participants will enhance their ability to successfully mobilise, motivate and inspire their organisations, partners and stakeholders. An intense media boot camp, which includes crisis communication, will form an important part of the training programme.

The course enables participants to apply the art of strategic and effective communication to improve the quality of dialogue with partners and stakeholders, understand diverse audiences and forge new partnerships, and increase advocacy and highlight results achieved by their organization in support of the 2030 Agenda. Application-oriented learning methods will prompt participants to apply their learning in various exercises, including a final public speaking project addressing a specific challenge which will be prepared and delivered by the participants themselves, with the assistance of highly qualified media professionals.

Download syllabus

Target audience

Senior UN staff, senior public and private sector representatives and other key stakeholders.

Learning objectives

Upon successful completion of this course, participants will:

  • Demonstrate a sound understanding of the 2030 Agenda for Sustainable Development with a view to crafting strategic narratives around it;
  • Have acquired a good understanding of means and ways to craft convincing, powerful and strategic narratives, that are clear, concise, credible, issue-focused and appeal to the stakeholders’ priorities;
  • Be equipped with the skills required to credibly convey and deliver messages in support of the sustainable development agenda, highlighting results achieved by their organizations in the context of the 2030 Agenda;
  • Have enhanced their communication skills with regards to traditional and new media and will have identified concrete areas for personal improvement.