Increasing user engagement around data and statistics

This course is intended to support those involved in the production and dissemination of official statistics in identifying and engaging with their users, to help increase the use and impact of their data in decision making.


2030 Agenda
Breaking the silos
Leave no one behind
Methodology and statistical processes
Data dissemination and communication
Strategic and managerial issues
data dissemination
User Engagement

The statistics and data produced by National Statistical Offices (NSOs) and other National Statistical System (NSS) agencies do not exist in a vacuum. We can produce the most 'perfect' data in the world, but they are of little value if they are not used. It's therefore essential that we as producers of official statistics engage with our users in order to both understand and respond to their needs.

Target Audience

This course should be of interest to anyone involved in the production and dissemination of official statistics and data, both in National Statistical Offices (NSOs) and other Ministries, Departments and Agencies.

Learning Objectives

By the end of the course, participants will be able to:

  1. Understand what user engagement is and why it is important for statistics
  2. Identify who their user and potential users are
  3. Apply different tools/methods for engaging with users
  4. Better respond to user needs through effective data storytelling.